Sedna launches Pulse, the AI-driven solution for charterers

We are taking a bold and confident step forward, continuing to forge a path in digital maritime transformation.

Introducing Pulse, the AI-driven solution for charterers

As part of our Customer Day event taking place in London UK today, we are happy to announce the launch of our AI solution for maritime charterers, Pulse.

Pulse sits on top of the email inbox, transforming data from email and other systems into a single, consolidated and customisable view. It shortens the entire analysis process by presenting deduplicated data in a structured table ready for analysis and further action. 

By showing this information in an organised way charterers are put in the driving seat - never missing an opportunity to make fixtures before their competition.

Already being trialled by global maritime customers, the first iteration of Pulse exists on top of Sedna’s existing communication product, Stream, which is used by thousands of shipping professionals around the world.

Revolutionising the fast-evolving charter market

With economic uncertainties and fast-changing consumer needs, charterers desire easier access to market data in real time so they can make swift and confident decisions. However, without a space to easily connect charterers to this critical data they are left with high volumes of unstructured emails and data spread across several other systems. 

Charterers receive thousands of emails per day with market data about vessels and cargo that will be available in the future. This slows them down and makes it difficult to compare important information and take action on an opportunity. Lack of information and system fatigue leaves room for duplicated data, manual error and ultimately missed opportunities and lower profitability. 

We deeply understand the challenges preventing charterers from getting work done efficiently and successfully, which is why we’ve created Pulse.

Pulse rivals other products on the market by drawing out only the necessary information from the charterer’s inbox and transforming it into a single, consolidated and filterable overview which allows them to make quickfire decisions about how tonnage and cargoes are managed and traded. 

Time previously spent digging for information across dozens of systems can now be spent on analysing, negotiating and swiftly closing deals before anyone else - without switching screens.

“Digitalisation has taken over maritime in the last decade, however, there remains a significant digital gap for charterers. They are stuck with ‘inbox overload’, spending hours each day wading through messages and preventing them from doing their jobs effectively."

“We want to tackle this with Pulse, building on email to become the go-to solution which puts control into the hands of charterers so that they feel confident they’re making the best deals. With its sleek design and functionality, we have high hopes that Pulse will become the digital heartbeat for chartering operations.” 

Bill Dobie, Founder & CEO

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Building a solution for the future 

As Pulse matures, it will connect with a growing suite of data sources and analysis tools. Upon launch, Pulse customers will be able to take advantage of our current partnerships with Signal, Spot Ship and ZeroNorth for their AI-driven algorithms and Machine Learning capabilities - turning high volumes of email data into easily digestible and actionable summaries. Customers will also be able to take advantage of enriching vessel insights through integrations with RightShip and Lloyd’s List Intelligence.

“As the shipping industry grapples with the increasing complexity of achieving its decarbonisation and profit goals, it’s critical that we’re able to turn the data at our fingertips into actions across the global trade value chain. That’s why we are proud to partner with Sedna and continue working with them to closely integrate our technology solutions, because we know that our shared vision of a more intelligent industry is only possible if leaders work together.”

Søren Meyer, CEO, ZeroNorth

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By removing noise and presenting data to chartering teams in a simpler way, Pulse puts relevant data at their fingertips - making it easy to act and win.

We believe it’s time to take the leap and reach new heights of data-driven transformation. 

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See how.