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Freight Forwarding

Freight Forwarding

Operations in Freight Forwarding use email heavily to exchange quotes, shipment updates, customs documents and invoices with hundreds of vendors and customers a month. But 60% of email received is not relevant to the individual, leading to an increase in administrative work.


Stream, Sedna's freight communications platform, helps Freight Forwarders cut down on admin time and focus on serving customers instead.

Prioritisation of your work

An automated workflow assigns, routes, and  contextualises your emails with data from your TMS. Your work is optimised while eliminating manual tasks such as filing emails.

Faster and better customer responses

By combining email with your TMS, your teams have access to insights and context that enable them to respond quickly to shipment updates, document and quote requests, driving superior customer service.

Visibility with audit trail

Centralise conversations for each message and shipment such as compliance issues, trace and tracking in one place rather than in multiple systems.

Before SednaAfter Sedna
Lack of visibility around time spent across teams and success rate of customer service with valuable information hidden in individual inboxes.Complete visibility to communications across  the organisation, including time management.
Heightened risk of duplication of work. Difficulty assigning and prioritising what's most important in a flood of email needed to execute complex shipments.Customised and priority views of your inbox with notifications so you never miss an important email.
Processes are complex and teams work in silos, limiting transparency and teamwork.Collaboration occurs in email so you create one sole source of truth and visibility on all the right messages.
Information and data is hidden in individual inboxes, third party systems, attachments and email archives.All of the proprietary data you’ve ever created across platforms is easily searchable and accessible.
Before Sedna
Complicated processes require switching betweensystems and manual work, which increases admintime and leads to a higher risk of data inaccuracy.
It's difficult to assign and prioritise emails and tasksin a flood of emails needed to trade and fix vessels.Market information is buried in individual inboxes.
Teams work in silos, limiting transparency andteamwork. Documents and attachments are managedmanually and the most recent version is hard totrack down
After Sedna
Leveraging faster workflows around your existingsystems, your team can easily email opportunitiesto the market, straight from your system of record.
Prioritise your inbox easily: incoming emails areenriched with vital data from your ecosystem,prioritised, and organised. Advanced search featuresallow you to access key market information quickly.
Collaborate on complex projects with ease andin real-time. Manage attachments and documentversioning, while sharing important documents andupdates quickly.