Why Email is a hard habit to break

We are creatures of habit. And maybe that is one reason why we have resisted change for so long when it comes to email. Using something new makes people feel vulnerable, it creates more work and slows the process. There are many reasons why people resist change, Harvard Business Review identified ten and we assume these factors are at play as to why organizations still rely on email systems that has outgrown its original purpose and now become a productivity killer as people drown in email overload.

The prominence of email to business is significant, consider that it’s the main communication tool for 95% of businesses with 90.1% penetration rate among Internet users in the United States, compared to 68% for Facebook and 23% for Twitter. Inc magazine wrote in April that email’s obsolescence, if not demise, has been predicted repeatedly over the years but still dominates the realm of communication.

With so many users exchanging so much information, one issue is finding critical information. A recent report on The State of Enterprise Work from Workfront, highlights email as a productivity killer. The study found in particular the issue people have with email is around conveying or finding critical information. Talk to anyone about managing email overload and they same questions occur over and over again;

  • How should you triage your inbox?

  • Who do you respond to first, last... never?

  • What deserves attention and what should you ignore or save for later?

But no more. SEDNA is taking charge to solve this issue with a system that allows people to quickly view emails and prioritize what is important, compare new information with outstanding in decide how best to take action and then reply or coordinate with others to complete the task. And for all the reasons highlighted above on how difficult change can be, we also provide a team of change management experts that help our clients every step of the way to help get the most from SEDNA.